Truffle Media Update 0012 Show Notes: Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels.
Takeaways:
- Changing consumer relationship with food is impacting information needs/demands.
- Nutrition is critical label information but what is nutrition to modern consumers?
- Despite increasing holistic/emotional drivers, science remains impactful… though confusing.
- Clarity, simplicity at odds with breadth of information required and demanded.
