Selected Audio From The Truffle Media Update: audio

Truffle Media Update 0020 Show Notes: What can soap boxes, sweet wrappers and tin cans tell us about our shopping history? BBC's Manuela Saragosa visits Robert Opie at his Museum of Brands, Packaging and Advertising in west London. He's been keeping discarded items and packaging since he was a school boy - well over 50 years. In the process he's created a collection that charts the retail revolution of the past century. It's one that showcases how the whole idea of branding and packaging evolved and tells us something about how we once lived. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Monday, August 27, 2018

TMN Update 0019 - The Future of Consumer Choice

Truffle Media Update 0019 Show Notes: Dr. Jayson Lusk, Professor and Department head, Department of Agricultural Economics, Purdue University, walks through research and reviews of how consumers approach food and the questions they ask. Dr. Lusk highlights several key consumer research experiments and their findings. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

Wednesday, August 15, 2018

TMN Update 0018 - Freelancing Realities

Truffle Media Update 0018 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session the session "Freelancing: Voices of Experience" with Janet Rodekohr, University of Georgia, and Tom Knecht, Mississippi State University, offers insights on freelancing while still employed with eXtension and then after retirement. From the Ag Media Summit Agenda - "Association for Communication Excellence (ACE) retirees (who aren’t very retired) will share how they incorporated freelancing into their full-time work and transferred their career skills after retirement to freelancing.".

Monday, August 13, 2018

TMN Update 0017 - Manage Your Career

Truffle Media Update 0017 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session "Manage your Career" offers thoughts on dealing with changes, understanding your goals, and developing a career plan. From the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA - "Whether you're just starting out or you're a more seasoned professional, learn practical advice for getting the most out of your career in agriculture. This interactive panel session will highlight perspectives from successful agriculture professionals who will share their experiences and provide practical advice for successfully navigating your career".

Friday, August 10, 2018

TMN Update 0016 - Are You Growing Your Tribe?

Truffle Media Update 0016 Show Notes: Vance Crowe, Director of Millennial Engagement at Monsanto, demonstrates how to think strategically about how you can make your network to be bigger, more resilient, and better able to compete with the networks built by those selling fear.

Monday, August 06, 2018

TMN Update 0015 - PR, The Calgary Stampede, & Travel

Truffle Media Update 0015 Show Notes: Jenn Norrie, North America Communications Manager with Alltech, shares thoughts on public relations, stories about the Calgary Stampede, and offers tips to help people connect with an audience.

Monday, July 16, 2018

TMN Update 0014 - Myth Busting Around Agriculture & Environment

Truffle Media Update 0014 Show Notes: Dr. Frank Mitloehner, Professor and Air Quality Extension Specialist, University of California, Davis, shares thoughts on consumer (non -ag) perception of agriculture's impact on the environment. Dr. Mitloehner highlights that taste, cost, and nutrition are the three biggest factors for 95% of food buyers, yet companies are reacting to 1% of buyers that want food bans and restrictions on agriculture.

Monday, July 02, 2018

TMN Update 0013 - Postmodern Animal Ag Begins Now

Truffle Media Update 0013 Show Notes: During the 2018 Animal Agriculture Alliance Stakeholder Summit, Dallas Hockman, Vice President for Industry Relations for the National Pork Producers Council, participated on a panel titled "Postmodern Animal Ag Begins Now".

Monday, June 11, 2018

TMN Update 0012 - Consumer Perspectives on Food Labels: Additives, Allergies and Alternative Proteins

Truffle Media Update 0012 Show Notes: Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. Takeaways:

Changing consumer relationship with food is impacting information needs/demands.
Nutrition is critical label information but what is nutrition to modern consumers?
Despite increasing holistic/emotional drivers, science remains impactful… though confusing.
Clarity, simplicity at odds with breadth of information required and demanded.

Monday, June 04, 2018

TMN Update 0011 - Traceability Talk: Global Perspectives on Animal Health Surveillance

Truffle Media Update 0011 Show Notes: Dr. Mo Salman, Professor of Veterinary Epidemiology, Animal Population Health Institute, College of Veterinary Medicine and Biomedical Sciences, Colorado State University, shares with the audience the global perspective of the link of traceability to the animal health surveillance system.

Monday, May 07, 2018

TMN Update 0010 - An Interactive Hour with Dr. Gopie, On The IBM Blockchain And Food

Truffle Media Update 0010 Show Notes: Dr. Nigel Gopie, Marketing Leader, IBM Food Trust, IBM Blockchain, shares thoughts on how thinking about traceability at IBM is leading to changes in approaches to food recall, food safety, and food freshness. Dr. Gopie also spent time answering audience questions about the technology, youth entering the work force, and how to approach change in a faster paced society.