TMN Update 0033 - Planting, Fertilizing And Growing A Community Of Practice

Truffle Media Update 0033 Show Notes: Dr. Joel Iverson shares background and updates on developing communities of practice. In the context of animal biosecurity, Dr. Iverson highlights how data / information can be turned into knowledge / wisdom. This presentation is from the 2019 Animal Disease Biosecurity Coordinated Agricultural Project Symposium, May 15 - 16, 2019, College Park, MD, USA. Additional presentations are at https://www.youtube.com/channel/UCKrh7sX3XEWnWcW1Qt5wRQw. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0030 - Tips for Blogging Effectively for Clients

Truffle Media Update 0030 Show Notes: Drew Grinch, director of content at Woodruff, and Josh Flint, associate director of communications at The Maschhoffs, highlight the planning and thinking needed to start and sustain a company blog. Drew and Josh present in front of a packed Ag Media Summit audience, covering tactics, strategy, tools, and heuristics they use for their corporate blogs. The presenters chose not to use the microphones (gasp!) so the audio is from an open air microphone recording the room. Where possible the audio is amplified to hear questions from the audience. This presentation is from the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0029 - How Do You Find Great Employees?

Truffle Media Update 0029 Show Notes: Where To Find And How To Retain Great Employees - Erin Wagoner, The Maschhoffs, talks about how finding good employees is about developing culture that encourages employees to thrive and share their experiences with those outside the company. This presentation is from the 2019 Missouri Pork Expo, February 12 - 13, 2019, Columbia, MO, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0028 - Getting Pork On The Menu

Truffle Media Update 0028 Show Notes: Pork on the Menu! This panel talks about how pork is thought of on menus and what chefs are doing to engage consumers around food with pork. Panel: Ernie Meier, McDonald's; Dominic Iannarelli, Splash/Jethros; Jonathan Cook, Iowa Event Center Executive Sous Chef. Moderated by Dallas Hockman, National Pork Producers Council, from the 2019 Iowa Pork Congress, January 23 - 24, 2019, Des Moines, IA, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0027 - Scientific Communication: Academic Editing, Storytelling, and Engagement

Truffle Media Update 0027 Show Notes: Caroline Roper Warwick, a science communication specialist at the University of Florida Mid-Florida Research and Education Center, Apopka, FL, shares her expertise in developing impactful and concise science communication. Caroline presents a case study focused on the idea that "just publishing and presenting" is not enough, and there is a need to develop out reach campaigns for research and projects to ensure more people learn about it and get engaged. This presentation is from the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0021 - On Being A Creative Strategist

Truffle Media Update 0021 Show Notes: John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0018 - Freelancing Realities

Truffle Media Update 0018 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session the session "Freelancing: Voices of Experience" with Janet Rodekohr, University of Georgia, and Tom Knecht, Mississippi State University, offers insights on freelancing while still employed with eXtension and then after retirement. From the Ag Media Summit Agenda - "Association for Communication Excellence (ACE) retirees (who aren’t very retired) will share how they incorporated freelancing into their full-time work and transferred their career skills after retirement to freelancing.".

TMN Update 0017 - Manage Your Career

Truffle Media Update 0017 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session "Manage your Career" offers thoughts on dealing with changes, understanding your goals, and developing a career plan. From the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA - "Whether you're just starting out or you're a more seasoned professional, learn practical advice for getting the most out of your career in agriculture. This interactive panel session will highlight perspectives from successful agriculture professionals who will share their experiences and provide practical advice for successfully navigating your career".

TMN Update 0016 - Are You Growing Your Tribe?

Truffle Media Update 0016 Show Notes: Vance Crowe, Director of Millennial Engagement at Monsanto, demonstrates how to think strategically about how you can make your network to be bigger, more resilient, and better able to compete with the networks built by those selling fear.

TMN Update 0015 - PR, The Calgary Stampede, & Travel

Truffle Media Update 0015 Show Notes: Jenn Norrie, North America Communications Manager with Alltech, shares thoughts on public relations, stories about the Calgary Stampede, and offers tips to help people connect with an audience.

TMN Update 0014 - Myth Busting Around Agriculture & Environment

Truffle Media Update 0014 Show Notes: Dr. Frank Mitloehner, Professor and Air Quality Extension Specialist, University of California, Davis, shares thoughts on consumer (non -ag) perception of agriculture's impact on the environment. Dr. Mitloehner highlights that taste, cost, and nutrition are the three biggest factors for 95% of food buyers, yet companies are reacting to 1% of buyers that want food bans and restrictions on agriculture.

TMN Update 0013 - Postmodern Animal Ag Begins Now

Truffle Media Update 0013 Show Notes: During the 2018 Animal Agriculture Alliance Stakeholder Summit, Dallas Hockman, Vice President for Industry Relations for the National Pork Producers Council, participated on a panel titled "Postmodern Animal Ag Begins Now".

TMN Update 0012 - Consumer Perspectives on Food Labels: Additives, Allergies and Alternative Proteins

Truffle Media Update 0012 Show Notes: Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. Takeaways:

• Changing consumer relationship with food is impacting information needs/demands.
• Nutrition is critical label information but what is nutrition to modern consumers?
• Despite increasing holistic/emotional drivers, science remains impactful… though confusing.
• Clarity, simplicity at odds with breadth of information required and demanded.

TMN Update 0009 - Communications Patterns Around The World

Truffle Media Update 0009 Show Notes: Michael Gates, Vice Chairman of Richard Lewis Communications, shares how people from different countries and regions communicate using a system developed over the past 30 years. These cross cultural communication maps [link] can help you when you are working to gain agreement or make a sale in another country. Michael explains these maps in a conversation with Marketing Over Coffee host John Wall.