TMN Update 0021 - On Being A Creative Strategist

Truffle Media Update 0021 Show Notes: John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0020 - Brands And Their History

Truffle Media Update 0020 Show Notes: What can soap boxes, sweet wrappers and tin cans tell us about our shopping history? BBC's Manuela Saragosa visits Robert Opie at his Museum of Brands, Packaging and Advertising in west London. He's been keeping discarded items and packaging since he was a school boy - well over 50 years. In the process he's created a collection that charts the retail revolution of the past century. It's one that showcases how the whole idea of branding and packaging evolved and tells us something about how we once lived. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast