TMN Update 0030 - Tips for Blogging Effectively for Clients

Truffle Media Update 0030 Show Notes: Drew Grinch, director of content at Woodruff, and Josh Flint, associate director of communications at The Maschhoffs, highlight the planning and thinking needed to start and sustain a company blog. Drew and Josh present in front of a packed Ag Media Summit audience, covering tactics, strategy, tools, and heuristics they use for their corporate blogs. The presenters chose not to use the microphones (gasp!) so the audio is from an open air microphone recording the room. Where possible the audio is amplified to hear questions from the audience. This presentation is from the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0029 - How Do You Find Great Employees?

Truffle Media Update 0029 Show Notes: Where To Find And How To Retain Great Employees - Erin Wagoner, The Maschhoffs, talks about how finding good employees is about developing culture that encourages employees to thrive and share their experiences with those outside the company. This presentation is from the 2019 Missouri Pork Expo, February 12 - 13, 2019, Columbia, MO, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0028 - Getting Pork On The Menu

Truffle Media Update 0028 Show Notes: Pork on the Menu! This panel talks about how pork is thought of on menus and what chefs are doing to engage consumers around food with pork. Panel: Ernie Meier, McDonald's; Dominic Iannarelli, Splash/Jethros; Jonathan Cook, Iowa Event Center Executive Sous Chef. Moderated by Dallas Hockman, National Pork Producers Council, from the 2019 Iowa Pork Congress, January 23 - 24, 2019, Des Moines, IA, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0027 - Scientific Communication: Academic Editing, Storytelling, and Engagement

Truffle Media Update 0027 Show Notes: Caroline Roper Warwick, a science communication specialist at the University of Florida Mid-Florida Research and Education Center, Apopka, FL, shares her expertise in developing impactful and concise science communication. Caroline presents a case study focused on the idea that "just publishing and presenting" is not enough, and there is a need to develop out reach campaigns for research and projects to ensure more people learn about it and get engaged. This presentation is from the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0021 - On Being A Creative Strategist

Truffle Media Update 0021 Show Notes: John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0020 - Brands And Their History

Truffle Media Update 0020 Show Notes: What can soap boxes, sweet wrappers and tin cans tell us about our shopping history? BBC's Manuela Saragosa visits Robert Opie at his Museum of Brands, Packaging and Advertising in west London. He's been keeping discarded items and packaging since he was a school boy - well over 50 years. In the process he's created a collection that charts the retail revolution of the past century. It's one that showcases how the whole idea of branding and packaging evolved and tells us something about how we once lived. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0018 - Freelancing Realities

Truffle Media Update 0018 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session the session "Freelancing: Voices of Experience" with Janet Rodekohr, University of Georgia, and Tom Knecht, Mississippi State University, offers insights on freelancing while still employed with eXtension and then after retirement. From the Ag Media Summit Agenda - "Association for Communication Excellence (ACE) retirees (who aren’t very retired) will share how they incorporated freelancing into their full-time work and transferred their career skills after retirement to freelancing.".