TMN Update 0032 - Perspective: Climate Change Impacts On US Military

Truffle Media Update 0032 Show Notes: Whether or not humans play a part in climate change, the US military has to respond to real issues, like the sever damage Tyndall Air Force sustained from Hurricane Michael. This podcast episode from Defense One outlines a perspective on the changes in climate across the globe and how it is materially impacting all aspects of the US military. Consider these facts: "America's 'Tornado Alley' has moved 500 miles in 30 years", "There's been a 50-fold increase in dangerous heatwaves since 1980", and "Worldwide flooding has quadrupled since 1980" - Now imagine how you in agriculture today need to consider these same issues in the context of growing food. The transcript for this podcast is at Defense One. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0023 - The Age of Personalization: How technology enables more custom experiences

Truffle Media Update 0023 Show Notes: Naomi Grewal, Pinterest, presenting "The Age of Personalization: How technology enables more custom experiences", from the 2018 Dawn or Doom conference at Purdue University, November 5 & 6, 2018, West Lafayette, IN, USA.

In the digital age, attention has become a commodity. With increasing limitations on time and resources, consumers now have higher expectations when interacting with media content. They demand personalization – superior content, relevant and tailored specifically for them. Among digital platforms today, personalization, understanding users’ intent, is becoming table stakes, both to ensure that the right content is offered to the right user, and to ensure that advertisers reach the right customers in the right moment. This presentation will describe recent research on the topic of personalization and its impact on consumer engagement and how Pinterest is positioned to offer the most relevant content to consumers.

Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0014 - Myth Busting Around Agriculture & Environment

Truffle Media Update 0014 Show Notes: Dr. Frank Mitloehner, Professor and Air Quality Extension Specialist, University of California, Davis, shares thoughts on consumer (non -ag) perception of agriculture's impact on the environment. Dr. Mitloehner highlights that taste, cost, and nutrition are the three biggest factors for 95% of food buyers, yet companies are reacting to 1% of buyers that want food bans and restrictions on agriculture.

TMN Update 0004 - What Do You Believe About Water?

Truffle Media Update 0004 Show Notes: What do people believe about water usage? And what do they actually do with water? Dr. Shahzeen Attari, Indiana University School of Public & Environmental Affairs, shares trends on consumer beliefs and uses of water and how they impact water policy and practice.