TMN Update 0030 - Tips for Blogging Effectively for Clients

Truffle Media Update 0030 Show Notes: Drew Grinch, director of content at Woodruff, and Josh Flint, associate director of communications at The Maschhoffs, highlight the planning and thinking needed to start and sustain a company blog. Drew and Josh present in front of a packed Ag Media Summit audience, covering tactics, strategy, tools, and heuristics they use for their corporate blogs. The presenters chose not to use the microphones (gasp!) so the audio is from an open air microphone recording the room. Where possible the audio is amplified to hear questions from the audience. This presentation is from the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0023 - The Age of Personalization: How technology enables more custom experiences

Truffle Media Update 0023 Show Notes: Naomi Grewal, Pinterest, presenting "The Age of Personalization: How technology enables more custom experiences", from the 2018 Dawn or Doom conference at Purdue University, November 5 & 6, 2018, West Lafayette, IN, USA.

In the digital age, attention has become a commodity. With increasing limitations on time and resources, consumers now have higher expectations when interacting with media content. They demand personalization – superior content, relevant and tailored specifically for them. Among digital platforms today, personalization, understanding users’ intent, is becoming table stakes, both to ensure that the right content is offered to the right user, and to ensure that advertisers reach the right customers in the right moment. This presentation will describe recent research on the topic of personalization and its impact on consumer engagement and how Pinterest is positioned to offer the most relevant content to consumers.

Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast