TMN Update 0022 - Work’s Provocative Future: How to Outwit Those Job-Killing Robots

Truffle Media Update 0022 Show Notes: George Anders presents "Work’s Provocative Future: How to Outwit Those Job-Killing Robots", from the 2018 Dawn or Doom conference at Purdue University, November 5 & 6, 2018, West Lafayette, IN, USA.

What if the rise of machine learning and artificial intelligence ended up creating more jobs? That optimistic scenario might have seemed impossible a few years ago. But as this talk will note, a growing body of evidence suggests that new technology will serve mainly to assist existing workers, rather than displace them. (Just ask NFL referees, whose ranks have expanded, instead of shrinking, as the role of instant replay increases.) The key insight: as technology automates our chores, job descriptions in the vast service sector become more intricate, unique and labor-intensive. Most notably, the need for curiosity, creativity and empathy keeps rising. Those three skills are pillars of a full-strength liberal-arts education. They define areas where humans’ unique edge should prove remarkably durable.

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TMN Update 0021 - On Being A Creative Strategist

Truffle Media Update 0021 Show Notes: John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0020 - Brands And Their History

Truffle Media Update 0020 Show Notes: What can soap boxes, sweet wrappers and tin cans tell us about our shopping history? BBC's Manuela Saragosa visits Robert Opie at his Museum of Brands, Packaging and Advertising in west London. He's been keeping discarded items and packaging since he was a school boy - well over 50 years. In the process he's created a collection that charts the retail revolution of the past century. It's one that showcases how the whole idea of branding and packaging evolved and tells us something about how we once lived. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0019 - The Future of Consumer Choice

Truffle Media Update 0019 Show Notes: Dr. Jayson Lusk, Professor and Department head, Department of Agricultural Economics, Purdue University, walks through research and reviews of how consumers approach food and the questions they ask. Dr. Lusk highlights several key consumer research experiments and their findings. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0018 - Freelancing Realities

Truffle Media Update 0018 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session the session "Freelancing: Voices of Experience" with Janet Rodekohr, University of Georgia, and Tom Knecht, Mississippi State University, offers insights on freelancing while still employed with eXtension and then after retirement. From the Ag Media Summit Agenda - "Association for Communication Excellence (ACE) retirees (who aren’t very retired) will share how they incorporated freelancing into their full-time work and transferred their career skills after retirement to freelancing.".

TMN Update 0017 - Manage Your Career

Truffle Media Update 0017 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session "Manage your Career" offers thoughts on dealing with changes, understanding your goals, and developing a career plan. From the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA - "Whether you're just starting out or you're a more seasoned professional, learn practical advice for getting the most out of your career in agriculture. This interactive panel session will highlight perspectives from successful agriculture professionals who will share their experiences and provide practical advice for successfully navigating your career".

TMN Update 0016 - Are You Growing Your Tribe?

Truffle Media Update 0016 Show Notes: Vance Crowe, Director of Millennial Engagement at Monsanto, demonstrates how to think strategically about how you can make your network to be bigger, more resilient, and better able to compete with the networks built by those selling fear.

TMN Update 0015 - PR, The Calgary Stampede, & Travel

Truffle Media Update 0015 Show Notes: Jenn Norrie, North America Communications Manager with Alltech, shares thoughts on public relations, stories about the Calgary Stampede, and offers tips to help people connect with an audience.

TMN Update 0014 - Myth Busting Around Agriculture & Environment

Truffle Media Update 0014 Show Notes: Dr. Frank Mitloehner, Professor and Air Quality Extension Specialist, University of California, Davis, shares thoughts on consumer (non -ag) perception of agriculture's impact on the environment. Dr. Mitloehner highlights that taste, cost, and nutrition are the three biggest factors for 95% of food buyers, yet companies are reacting to 1% of buyers that want food bans and restrictions on agriculture.

TMN Update 0013 - Postmodern Animal Ag Begins Now

Truffle Media Update 0013 Show Notes: During the 2018 Animal Agriculture Alliance Stakeholder Summit, Dallas Hockman, Vice President for Industry Relations for the National Pork Producers Council, participated on a panel titled "Postmodern Animal Ag Begins Now".