TMN Update 0012 - Consumer Perspectives on Food Labels: Additives, Allergies and Alternative Proteins

Truffle Media Update 0012 Show Notes: Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. Takeaways:

• Changing consumer relationship with food is impacting information needs/demands.
• Nutrition is critical label information but what is nutrition to modern consumers?
• Despite increasing holistic/emotional drivers, science remains impactful… though confusing.
• Clarity, simplicity at odds with breadth of information required and demanded.

TMN Update 0011 - Traceability Talk: Global Perspectives on Animal Health Surveillance

Truffle Media Update 0011 Show Notes: Dr. Mo Salman, Professor of Veterinary Epidemiology, Animal Population Health Institute, College of Veterinary Medicine and Biomedical Sciences, Colorado State University, shares with the audience the global perspective of the link of traceability to the animal health surveillance system.

TMN Update 0010 - An Interactive Hour with Dr. Gopie, On The IBM Blockchain And Food

Truffle Media Update 0010 Show Notes: Dr. Nigel Gopie, Marketing Leader, IBM Food Trust, IBM Blockchain, shares thoughts on how thinking about traceability at IBM is leading to changes in approaches to food recall, food safety, and food freshness. Dr. Gopie also spent time answering audience questions about the technology, youth entering the work force, and how to approach change in a faster paced society.

TMN Update 0009 - Communications Patterns Around The World

Truffle Media Update 0009 Show Notes: Michael Gates, Vice Chairman of Richard Lewis Communications, shares how people from different countries and regions communicate using a system developed over the past 30 years. These cross cultural communication maps [link] can help you when you are working to gain agreement or make a sale in another country. Michael explains these maps in a conversation with Marketing Over Coffee host John Wall.

TMN Update 0008 - Get Connected, Stay Connected

Truffle Media Update 0008 Show Notes: Matt Rush, Inspirational Speaker & Farm Boy, shares how farmers and ranchers are thought of by consumers. Matt's observations: the general public still has a high positive view of farmers, but they still believe the picture "American Gothic" is the representation of what farming is about. And with the general media's view of agriculture saying that rural American may be a threat to Democracy, Matt states that farmers and ranchers must be present and involved in the day to day conversations on and off line to make real connections with all types and range of people.

TMN Update 0007 - Learning About Careers In Ag Through Social Media and Podcasts

Truffle Media Update 0007 Show Notes: As a recruiter, Tim Hammerich created the Future of Agriculture podcast to bring a deeper understanding of careers in agriculture to a wider audience. Tim uses content marketing to create awareness of careers in agriculture, plus leverages social media to expand the reach and conversations on what happens in ag jobs. In this Agricultural Relations Council interview, Tim also shares several tools, tips, and hacks that help him be more productive in today's ever busy and disruptive world.

TMN Update 0006 - Why Butter, Meat & Cheese Belong in a Healthy Diet

Truffle Media Update 0006 Show Notes: Nina Tiecholz, Investigative Journalist and New York Times Best-Selling Author of "The Big Fat Surprise", during her 2018 Minnesota Pork Congress presentation question and answer session, shares thoughts on food, mental & physical health, and research with respect to fat.

TMN Update 0005 - Geography is Not Dead - Place Matters (for Innovation)!

Truffle Media Update 0005 Show Notes: Eric Weiner, Author of The Geography of Genius, presents "Geography is Not Dead - Place Matters!". Mr. Weiner shares how genius clusters build across time & highlights where they are grown.

TMN Update 0004 - What Do You Believe About Water?

Truffle Media Update 0004 Show Notes: What do people believe about water usage? And what do they actually do with water? Dr. Shahzeen Attari, Indiana University School of Public & Environmental Affairs, shares trends on consumer beliefs and uses of water and how they impact water policy and practice.

TMN Update 0003 - Antibiotic Resistance Is A Big Health Threat

Truffle Media Update 0003 Show Notes: Dr. Amanda Beaudoin, Director, One Health Antibiotic Stewardship, Minnesota Department of Health, reviews antibiotic stewardship across the full spectrum (human, animal, environment). Dr. Beaudoin also steps back to outline antibiotic resistance and the current state of the issue.