TMN Update 0025 - The Agbioscience Rising Stars For Future Ag Innovation

Truffle Media Update 0025 Show Notes: Moderator Scott Dorsey talks ingenuity, business smarts, and grit with some up-and-coming agbioscience executives. From the 2018 Indiana Agbioscience Innovation Summit, November 29, 2018, Indianapolis, IN, USA. Panel includes: – Ellie Symes | CEO, The Bee Corp
 – Scott Massey | CEO, Heliponix 
– Vijay Harrell | CEO, TradeLanes 
– Andrew Uden | Co-Founder of Quantified Ag, Co-Founder, and President of AgVision International Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0024 - Ag Innovation Is Key To Future Of Food

Truffle Media Update 0024 Show Notes: Moderator: David Johnson, CEO, Central IN Corporate Partnership, has a conversation with leading Indianapolis companies about the future of the business of agriculture, finding talent, and figuring out how to best meet the needs of customers in the food and agriculture space. From the 2018 Indiana Agbioscience Innovation Summit, November 29, 2018, Indianapolis, IN, USA. Panel includes: - Dr. Sue Ellspermann, President, Ivy Tech Community College - Jack Phillips, President + CEO, Roche Diagnostics North America - Wayne Eckerle, VP of Research and Technology, Cummins Inc. - Jim Collins, CEO, Corteva Agriscience, Agriculture Division of DowDuPont - Aaron Schacht, Executive Vice President of Innovation, Regulatory & Business Development, Elanco. Moderatored by David Johnson, CEO, Central Indiana Corporate Partnership Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0023 - The Age of Personalization: How technology enables more custom experiences

Truffle Media Update 0023 Show Notes: Naomi Grewal, Pinterest, presenting "The Age of Personalization: How technology enables more custom experiences", from the 2018 Dawn or Doom conference at Purdue University, November 5 & 6, 2018, West Lafayette, IN, USA.

In the digital age, attention has become a commodity. With increasing limitations on time and resources, consumers now have higher expectations when interacting with media content. They demand personalization – superior content, relevant and tailored specifically for them. Among digital platforms today, personalization, understanding users’ intent, is becoming table stakes, both to ensure that the right content is offered to the right user, and to ensure that advertisers reach the right customers in the right moment. This presentation will describe recent research on the topic of personalization and its impact on consumer engagement and how Pinterest is positioned to offer the most relevant content to consumers.

Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0022 - Work’s Provocative Future: How to Outwit Those Job-Killing Robots

Truffle Media Update 0022 Show Notes: George Anders presents "Work’s Provocative Future: How to Outwit Those Job-Killing Robots", from the 2018 Dawn or Doom conference at Purdue University, November 5 & 6, 2018, West Lafayette, IN, USA.

What if the rise of machine learning and artificial intelligence ended up creating more jobs? That optimistic scenario might have seemed impossible a few years ago. But as this talk will note, a growing body of evidence suggests that new technology will serve mainly to assist existing workers, rather than displace them. (Just ask NFL referees, whose ranks have expanded, instead of shrinking, as the role of instant replay increases.) The key insight: as technology automates our chores, job descriptions in the vast service sector become more intricate, unique and labor-intensive. Most notably, the need for curiosity, creativity and empathy keeps rising. Those three skills are pillars of a full-strength liberal-arts education. They define areas where humans’ unique edge should prove remarkably durable.

Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0021 - On Being A Creative Strategist

Truffle Media Update 0021 Show Notes: John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0020 - Brands And Their History

Truffle Media Update 0020 Show Notes: What can soap boxes, sweet wrappers and tin cans tell us about our shopping history? BBC's Manuela Saragosa visits Robert Opie at his Museum of Brands, Packaging and Advertising in west London. He's been keeping discarded items and packaging since he was a school boy - well over 50 years. In the process he's created a collection that charts the retail revolution of the past century. It's one that showcases how the whole idea of branding and packaging evolved and tells us something about how we once lived. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0019 - The Future of Consumer Choice

Truffle Media Update 0019 Show Notes: Dr. Jayson Lusk, Professor and Department head, Department of Agricultural Economics, Purdue University, walks through research and reviews of how consumers approach food and the questions they ask. Dr. Lusk highlights several key consumer research experiments and their findings. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast

TMN Update 0018 - Freelancing Realities

Truffle Media Update 0018 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session the session "Freelancing: Voices of Experience" with Janet Rodekohr, University of Georgia, and Tom Knecht, Mississippi State University, offers insights on freelancing while still employed with eXtension and then after retirement. From the Ag Media Summit Agenda - "Association for Communication Excellence (ACE) retirees (who aren’t very retired) will share how they incorporated freelancing into their full-time work and transferred their career skills after retirement to freelancing.".

TMN Update 0017 - Manage Your Career

Truffle Media Update 0017 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session "Manage your Career" offers thoughts on dealing with changes, understanding your goals, and developing a career plan. From the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA - "Whether you're just starting out or you're a more seasoned professional, learn practical advice for getting the most out of your career in agriculture. This interactive panel session will highlight perspectives from successful agriculture professionals who will share their experiences and provide practical advice for successfully navigating your career".

TMN Update 0016 - Are You Growing Your Tribe?

Truffle Media Update 0016 Show Notes: Vance Crowe, Director of Millennial Engagement at Monsanto, demonstrates how to think strategically about how you can make your network to be bigger, more resilient, and better able to compete with the networks built by those selling fear.

TMN Update 0015 - PR, The Calgary Stampede, & Travel

Truffle Media Update 0015 Show Notes: Jenn Norrie, North America Communications Manager with Alltech, shares thoughts on public relations, stories about the Calgary Stampede, and offers tips to help people connect with an audience.

TMN Update 0014 - Myth Busting Around Agriculture & Environment

Truffle Media Update 0014 Show Notes: Dr. Frank Mitloehner, Professor and Air Quality Extension Specialist, University of California, Davis, shares thoughts on consumer (non -ag) perception of agriculture's impact on the environment. Dr. Mitloehner highlights that taste, cost, and nutrition are the three biggest factors for 95% of food buyers, yet companies are reacting to 1% of buyers that want food bans and restrictions on agriculture.

TMN Update 0013 - Postmodern Animal Ag Begins Now

Truffle Media Update 0013 Show Notes: During the 2018 Animal Agriculture Alliance Stakeholder Summit, Dallas Hockman, Vice President for Industry Relations for the National Pork Producers Council, participated on a panel titled "Postmodern Animal Ag Begins Now".

TMN Update 0012 - Consumer Perspectives on Food Labels: Additives, Allergies and Alternative Proteins

Truffle Media Update 0012 Show Notes: Mark Gale, CEO and Partner, Charleston|Orwig, shares data points and observations on consumer perceptions of food and their labels. Takeaways:

• Changing consumer relationship with food is impacting information needs/demands.
• Nutrition is critical label information but what is nutrition to modern consumers?
• Despite increasing holistic/emotional drivers, science remains impactful… though confusing.
• Clarity, simplicity at odds with breadth of information required and demanded.

TMN Update 0011 - Traceability Talk: Global Perspectives on Animal Health Surveillance

Truffle Media Update 0011 Show Notes: Dr. Mo Salman, Professor of Veterinary Epidemiology, Animal Population Health Institute, College of Veterinary Medicine and Biomedical Sciences, Colorado State University, shares with the audience the global perspective of the link of traceability to the animal health surveillance system.

TMN Update 0010 - An Interactive Hour with Dr. Gopie, On The IBM Blockchain And Food

Truffle Media Update 0010 Show Notes: Dr. Nigel Gopie, Marketing Leader, IBM Food Trust, IBM Blockchain, shares thoughts on how thinking about traceability at IBM is leading to changes in approaches to food recall, food safety, and food freshness. Dr. Gopie also spent time answering audience questions about the technology, youth entering the work force, and how to approach change in a faster paced society.

TMN Update 0009 - Communications Patterns Around The World

Truffle Media Update 0009 Show Notes: Michael Gates, Vice Chairman of Richard Lewis Communications, shares how people from different countries and regions communicate using a system developed over the past 30 years. These cross cultural communication maps [link] can help you when you are working to gain agreement or make a sale in another country. Michael explains these maps in a conversation with Marketing Over Coffee host John Wall.

TMN Update 0008 - Get Connected, Stay Connected

Truffle Media Update 0008 Show Notes: Matt Rush, Inspirational Speaker & Farm Boy, shares how farmers and ranchers are thought of by consumers. Matt's observations: the general public still has a high positive view of farmers, but they still believe the picture "American Gothic" is the representation of what farming is about. And with the general media's view of agriculture saying that rural American may be a threat to Democracy, Matt states that farmers and ranchers must be present and involved in the day to day conversations on and off line to make real connections with all types and range of people.

TMN Update 0007 - Learning About Careers In Ag Through Social Media and Podcasts

Truffle Media Update 0007 Show Notes: As a recruiter, Tim Hammerich created the Future of Agriculture podcast to bring a deeper understanding of careers in agriculture to a wider audience. Tim uses content marketing to create awareness of careers in agriculture, plus leverages social media to expand the reach and conversations on what happens in ag jobs. In this Agricultural Relations Council interview, Tim also shares several tools, tips, and hacks that help him be more productive in today's ever busy and disruptive world.

TMN Update 0006 - Why Butter, Meat & Cheese Belong in a Healthy Diet

Truffle Media Update 0006 Show Notes: Nina Tiecholz, Investigative Journalist and New York Times Best-Selling Author of "The Big Fat Surprise", during her 2018 Minnesota Pork Congress presentation question and answer session, shares thoughts on food, mental & physical health, and research with respect to fat.

TMN Update 0005 - Geography is Not Dead - Place Matters (for Innovation)!

Truffle Media Update 0005 Show Notes: Eric Weiner, Author of The Geography of Genius, presents "Geography is Not Dead - Place Matters!". Mr. Weiner shares how genius clusters build across time & highlights where they are grown.

TMN Update 0004 - What Do You Believe About Water?

Truffle Media Update 0004 Show Notes: What do people believe about water usage? And what do they actually do with water? Dr. Shahzeen Attari, Indiana University School of Public & Environmental Affairs, shares trends on consumer beliefs and uses of water and how they impact water policy and practice.

TMN Update 0003 - Antibiotic Resistance Is A Big Health Threat

Truffle Media Update 0003 Show Notes: Dr. Amanda Beaudoin, Director, One Health Antibiotic Stewardship, Minnesota Department of Health, reviews antibiotic stewardship across the full spectrum (human, animal, environment). Dr. Beaudoin also steps back to outline antibiotic resistance and the current state of the issue.

TMN Update 0002 - Courageous Leadership, Food Innovation

Truffle Media Update 0002 Show Notes: Jeff Simmons, President of Elanco Animal Health, talks about the need for courageous leadership for food innovation. Jeff highlights some of the current issues and possible solutions. Key take away: communications is key.

TMN Update 0001 - How Are You Tackling Wicked Hard Problems?

Truffle Media Update 0001 Show Notes: Dr. Sonny Ramaswamy, USDA National Institute of Food and Agriculture, presented to the 2017 Ag BioSciences Innovation Summit "The World is our Agribioscience Stage", in which he shared several "wicked hard problems" for people in agriculture, food, and health. These include land/water constraints, changing income & diet, and a growing disbelief in science.